Diamonds are loved all around the world. There is nothing quite like a beautiful diamond to truly express one's love, commitment and affection for someone.


Purchasing a diamond could be an intimidating experience for many people but not once you’ve understood the key characteristics, which is very simple to understand.


We’ve created a simple guide explaining all the important characteristics and how each one of them affect the brilliance and value of the diamond, in a short while you’ll learn how to create the right balance in choosing you perfect diamond.

Diamond Carat

Carat weight is the standard measure of a diamond's weight.

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Diamond Shape

Shape describes a diamond's form, mostly from a top view, and all shapes

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Diamond Clarity

Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.

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Diamond Color

A diamond's color grade refers to the lack of color. The more colorless the diamond, the higher quality grade it will receive.

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Diamond Cut

The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.

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Diamond Certificate

At Diamonds Factory every product comes with a Diamond Certificate.

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Need More Help?

If you'd link to talk to an expert gemologist about our diamonds,or a member of our friendly Customer Care Team, please get in touchon +44 207 4040 492 or enter into a Live chat as you Prefer.