Design Your Own Bespoke Engagement Ring

About Us

Buy Fine Diamonds

We, at BuyFineDiamonds, are a London-based jewellery firm. We specialise in Bespoke jewellery of all kinds - rings, bracelets, earrings etc. You name it, and we have you covered. We have a huge range of collections of Engagement Rings, Eternity Rings, Diamond Necklaces, and Tennis Bracelets. 

Our expert team has close to 20 years of experience in jewellery design, manufacturing and retail. We have always been committed to quality, value, and customer service. Providing high-quality jewellery at factory prices is what differentiates us from other jewellery retailers. Owing to our worldwide connections with diamond, gemstones, and precious metal suppliers, we are able to provide the best quality and value for money to all our customers. 

We believe that high-quality jewellery tailored to your needs is a luxury that should be accessible to everyone, and everything we do is guided by this belief.

Our Story

This organisation is pioneered by the Shah family. Every endeavour they make is marked by a desire to make luxury jewellery of the highest quality accessible to all. In the 90s, Mr Prakash Shah set up a jewellery showroom in Surat - the world's diamond capital. Then, in 2005, his son Rutul Shah expanded operations to the UK. Today, we have our offices in Hatton Garden - the heart of jewellery retail in the United Kingdom. 

BuyFineDiamonds today offers jewellery of all kinds at one of the best prices in the United Kingdom. Our thousands of happy customers in the UK are a testament to our determination to make your dream moment come true, with an exquisite piece of BFD jewellery. 

If there’s one thing that all of us at BuyFineDiamonds have learnt from Prakash Kaka(as he is endearingly called by us), it’s that it is our customers that make us a great organisation. We value each of our customers' wishes, time, and expectations and cordially invite you to enrich the BuyFineDiamonds story. 

We would like to invite you to ask any questions you may have, with a promise to provide the best possible advice. For any queries, please feel free to email or call us. 


We pride ourselves on being able to provide luxury jewellery at factory prices. We offer a great deal of jewellery that’s wearable throughout the day and fit for all occasions, for men, women, or even children.

Quality and Price

This is what sets BuyFineDiamonds apart from the rest. The craftsmanship is absolutely stunning with the highest quality of diamonds. Only the best of materials are used for our pieces, with every detail as precise and refined as can be.


Since its founding in 2005, Buyfinediamonds has been a very well-known company in the UK. The organisation is based in Hatton Garden - the heart of jewellery in London - where we come out with exquisite pieces that mix traditional styles with innovative designs.


We have long prided ourselves on our luxurious and statement jewellery for all clients: one-of-a-kind showstoppers that can often take craftsman months to complete.


You will find, for example, diamond bangle bracelets, diamond tennis bracelets and the best engagement rings. What sets our products apart, however, is their quality of refinement.


Whether you're in the market for an engagement ring, wedding bands, loose diamonds, pendants, bracelets, or earrings; we have the perfect piece of jewellery - tailored to YOUR choice.

We would like to invite you to ask any questions you may have and promise to give the best possible advice and service that is the BFD standard. To get more advice on jewellery and diamonds, please email or call us. 

Suite 7, 88-90 Hatton Garden, EC1N8PN, London. United Kingdom