Eternity rings can be traced back 4,000 years to the ancient Egyptians who wore them as a token of eternal love. The concept of a diamond eternity ring was created in the 1960s by diamond merchant De Beers. They embarked on a campaign of promotion of jewelry containing a number of small diamonds, culminating in the eternity ring - a favourite of older, married women.
An Eternity ring, also known as an infinity ring, is a woman’s ring comprising of a band of a precious metal set with a continuous line of identically cut gemstones to symbolise never-ending love. This is what makes an eternity ring the perfect everyday reminder of what means the most to the wearer.