Call Us + 44 207 4040 492

Product Categories

Diamond Solitaire Rings Diamond Engagement Rings Diamond Eternity Rings Multi Diamond Rings Diamond Earrings Necklaces and Pendants Diamond Bracelets Gemstone Jewellery Wedding Rings Mens Jewellery Black Diamond Jewellery Exclusive Deals Brown Diamond Jewelry


Bought an amazing ring for a very good prize. The engagement ring had to be resized which was done very promptly and returned very quickly. Thank you so much.
Gary Whitehead




Signup for exclusive offers,
promotions and more.

Jewellery Education

 Protection of jewellery 
Always protect your jewellery from sharp blows, scratching, chemicals, sunlight and heat/cold. Ideally, store your jewellery in a soft lined box or pouch. Try to keep pieces apart, so that they don't rub together or tangle up.

• Wear jewellery for appropriate tasks; avoid wearing rings when cleaning, gardening or performing sports activities.
• Don't let your jewellery come into contact with nail polish removers, perfume and hairspray
• Clean your jewellery regularly, use a professional jewellery cleaning product (always read the manufacturer’s instructions)
• When washing your hands (away from home) - don't place your rings on the wash basin - remove them and place them onto your necklace or place in a pouch in your handbag/purse
• Never go swimming in your jewellery, chlorine in swimming pools can cause damage
• Heat and hot water can loosen settings where an adhesive has been used. Pearl rings, earrings and pendants have this type of setting, so be careful with them

Studded Gold Jewellery Care

Care Store your jewellery in a clean, dry place out of direct sources of heat and light. Keep your jewellery in a fabric lined jewellery case or in a box with compartments and dividers.

Jewellery pieces can scratch and damage each other if not kept in separate compartments or wrapped separately. Store you jewellery in small pouches to prevent scratching.

See your jeweler at least once a year to have your jewellery checked for loose prongs, worn mountings, and general wear and tear, and to have it professionally cleaned.

Diamond Care

Even though diamonds are the hardest substance known, diamonds can chip if you hit your them against a hard surface. Remove your diamond jewellery before engaging in any sports or swimming activities.

Chlorine is harmful to the settings, as well as your diamond. Diamonds can get smudged and soiled. Hand lotions, powders, soaps, natural oils, and perfume can put a film on diamonds and reduce their brilliance. Try wearing rubber gloves while doing household chores to protect your hands as well as your diamond jewellery.

You can easily clean your diamonds at home by using commercial jewellery cleaner, or you can make your own by mixing water and a very mild detergent. Dip the jewellery into the solution and using a very soft brush remove any dirt or grime from around the stones and under the settings. Dry by using a soft cloth.

2. Gemstones Care

there are many different colored gemstones - some require specific care and cleaning procedures. Here are some general care and cleaning rules which apply to all colored gemstone jewellery.
• Many natural gemstones are treated or enhanced by one or more traditionally accepted practices. These treatments affect how you should clean and care for your colored gemstone jewellery.

• After wearing, wipe your gemstone jewellery thoroughly with a clean, soft, slightly damp cloth. This will enhance the gemstone's luster and ensure that your jewellery is clean before storage.

• Store gemstone pieces individually in soft pouches.

• Do not expose your precious gemstone pieces to salt water or harsh chemicals such as chlorine or detergents. These chemicals may slowly erode the finish and polish of gemstones. Hair spray and perfume cause jewellery to become dull.

• Apply all cosmetics, perfumes and colognes before putting on coloured gemstone jewellery.

• Sudden temperature changes can cause some gemstones to crack.

• If you lead an active lifestyle, take extra precautions with some types of gemstone jewellery. Emeralds and opals, for example, are brittle and should not be worn when doing household chores.

• Some gemstones can be damaged by ultrasonic cleaners, particularly organic gemstones such as amber, coral, pearls, and also opals.

3. Karat Gold Jewellery care

Remove all gold jewellery before showering or cleaning. Soap can cause a film to form on karat gold jewellery, making it appear dull and dingy. To clean your jewellery at home, commercial cleaners available.

A treated jewellery cloth is an inexpensive method of keeping your jewellery shiny and clean. An ultrasonic cleaner would be appropriate for gold pieces that do not contain colored gemstones. See Cleaning your Jewellery.

Be very careful with chlorine. Chlorine, especially at high temperatures, can permanently damage or discolor your gold jewellery. Do not wear gold jewellery while using chlorine bleach or while in a pool or hot tub.

4. Silver Jewellery Care

Sterling silver will slowly tarnish when exposed to air. Properly maintained silver jewellery can improve with age and develop a lovely patina. Most people prefer their silver jewellery to be bright and shiny. See Cleaning your Jewellery.

Store your silver in a cool, dry place. Store pieces individually so that they don't rub together and scratch. Cloth pouches and tarnish preventative strips with plastic Ziploc bags are recommended.

Do not rub silver with anything other than a polishing cloth or a soft lint-free cloth. Do not use tissue paper or paper towels, because these can cause scratches. Do not wear sterling silver in chlorinated water or when working with household chemicals.